At Gettysburg College today we were pleased to announce the launch of a free iPhone application for the iPhone or iPod Touch. The app can be downloaded at www.gettysburg.edu/app and is part of a broader mobile strategy for the college
The project started in May and was coordinated by web communications. We worked collaboratively with admissions, public relations, and IT and used a vendor GeoNova Publishing, they are historically a mapping company but are branching out into mobile devices.
We targeted the iphone/itouch for a number of reasons. We saw it as an opportunity to start working in the mobile world and thought that there was a good base of apps already for the iphone. In the future we may have to develop across several devices but we will wait and see if one emerges as most popular.
The app was designed specifically for the external audiences of the College including prospective students and their families, alumni and parents. It provides mobile access to an interactive campus map, information, photos, videos, and campus directories