Snow people and social media

February 19, 2010

Last week at the CASE district II conference I wrote a note to myself in one of the sessions about social media. I commented that people in the session seemed to think figuring this social media “thing” out was so hard. I had an experience this past week that makes it seem easy and just about connecting people.

You may have heard that we got a bit of snow here in the Mid-Atlantic region. A few of our alumni staff members built some snowmen outside of the main administration building and dressed them up in Gettysburg gear, and sent us a picture. (below) The online content editor used it as a photo of the day ( and we posted the link to our Facebook Fan page. It took all of maybe 10 total minutes total to execute. What were the results?

14 likes and 2 positive comments on Facebook

The page on our photo of the day site that we linked to got close to 400 unique views (which is more than our average news story)

Social Media is all about connection. Connect people to what they remember, love, want to see about your school and you probably can’t go wrong until the sun comes out and melts your snowmen away…

CASE District II conference thoughts

February 9, 2010

I am attending the CASE District II conference in Philadelphia and I took a bunch of notes in the sessions today and have a number of thoughts and observations. They are in no particular order and rather random but I thought I would share them tonight.

Ithaca College presented on the peer to peer communication approach. I was blown away by the comprehensive nature of their web/print strategy and how they engaged their students. I believe they said that they have 35 active bloggers in the community and quite a robust twitter and facebook page:

They also have a feature in their CMS that allows them to “recommend” content to other departments on campus.

Adelphi and Hofstra presented on how to boost the buzz of your brand by using key events on your campus. Some tips they recommended:

  • Use an Advisory committee
  • take photos of students with key speakers and post them for parents to download
  • Connect it to strengths you already have on campus
  • Think about how can different departments be involved?
  • Use social media and print

Barbara Brooks from Colgate gave a good presentation as well on communications in lean times. As she was talking I was thinking about LinkedIn and how to take better advantage of the data. Can we use the update feature to track when alums change jobs or do interesting things with their careers?

CASE District II call for proposals

July 31, 2009

CASE District II has announced the call for proposals for the annual District Conference in Philadelphia on February 7-9, 2010. This “Call for Proposals” is an opportunity to suggest conference session topics and volunteer to share best practices, successes/challenges, and cutting-edge ideas at the 2009 conference.

Submit your proposal now

Deadline for Submission: August 7, 2009

CASE D II Day Two 2009

March 24, 2009

Yesterday was a good day in Baltimore. I had a chance to listen to the Chief Marketing Officer at JHU and the Assistant VP for communications at Millersville talk about brand. Some of the highlights included:

“brand is a discipline that happens everyday”

“brand is a strategic institutional asset”

“absent an aggressive and ongoing declaration of your brand you abdicate control to dated mythology”

“passion puts zeros on checks”

CASE DII Paul Dempsey

March 23, 2009

Here is my stream of thoughts pulled down from twitter during Paul Dempsey’s presentation yesterday afternoon at the CASE DII conference:

0 more results since you started searching. Refresh to see them.

One long week

March 22, 2009

It has been a long week and you can see the effects of that with neglect to the blog. I spent a good chunk of time working on 2 presentations that I am really excited to give this week at the CASE District II conference in Baltimore.

I hope to post a few times from the conference but you never know how busy you might be. I am also interested in attending some of the sessions on print to digital strategy, building a brand based upon collaborative communication strategies, raigin money in a web 2.0 world, PR strategy in the age of networks.

I am particularly excited about my tuesday morning presentation with Liz Rotter from Studio – e design on What Higher Ed Can Learn from Barack Obama. If the session goes well it could turn into a blog post later this week.

Conferences this spring and fall

March 3, 2009

I thought it was a good time to post about some conferences that I am attending this spring and hope to attend this fall. With budgets tight I think conferences will have to innovate over the next few years. Here are 2 that I am attending and presenting at this spring:

CASE District II
(March 22-24 in Baltimore)

How to Build, Maintain, and Assess an Institutional Web Strategy
Barbara Fritze / Paul Redfern / Rodney Tosten

Session Description
In December, 2004 Gettysburg College’s president directed Information Technology and the Enrollment Division to collaboratively redesign the website. The strategy resulted in a collaborative non-traditional approach that reached past just the redesign but instead looked forward into the future. If the web is truly a reflection of who we are and who we want to be, an institutional unified web strategy is critical to all institutions. The project is a model of cooperation across divisions to maximize budget impact and broad based acceptance. The session includes Vice Presidents and Directors who were and continue to be key players in this cooperative strategy. It will review the strategy and decisions, their outcome and evaluation of their success, as well as future plans.

What Can Higher Education Learn from Barack Obama?
Paul Redfern / Liz Rotter

Session Description
The country just experienced what some would say was a transformational election. What can higher education learn from the way Barack Obama communicated in both a traditional print and web medium but also how he used social media and web 2.0 tools to carry his message and engage supporters. In an era where budgets are being tightened and organizations are being asked to me more efficient, how can your institution use some of these tools to accomplish your goals and communicate your messages?

CASE Communications Marketing and Technology Conference
(April 15–16 Boston, Mass)

I am the chair of this conference and we have great faculty and speakers lined up including:

  • J. Todd Bennett Managing Partner decimal152
  • Mark Greenfield Director of Web Services University at Buffalo
  • Karlyn Morissette Web Producer Dartmouth College
  • Luke Robinson Web Manager Calvin College
  • Peter Holloran & Josanne DeNatale Cognitive Marketing Inc.
  • Sree Sreenivasan Dean of Student Affairs  Columbia University Journalism School

The last conference to consider is taking place later this fall. I have always wanted to attend since I have heard such great things about it and am hopeful to get there this year.

The American Marketing Association Symposium for the Marketing of Higher Education: 2009
(11/15/2009   – 11/18/2009  in Boston MA)

The call for papers is now out and are due by April 3.