Social Media is a hot topic. I just got back from the CASE District II conference in Baltimore and every session dealing with Social Media was packed. Some colleges were just trying to figure it out. In my session on Obama most colleges (by a show of hands) had facebook pages. But for those of us that have truly invested time, staff, resources into social media how do sustain the program past a student intern or staff members with an interest? How do we integrate social media into our communications and marketing strategy for the future. Here are a few thoughts please add your own…
People outside the web office need to see the value and start using the tools. If social media is only a web office project you will have a tough time. You need to find buy-in from enrollment, development, career planning, communications and others.
YOU need to take on the role as the social media expert and educate your campus community. You need to encourage others to be courageous and try social media. How can you talk about it and advocate for it if you are not involved with it? Education includes sessions for your vice president, the president’s cabinet, and the board. All of these groups need to learn how important a role social media is playing in your web strategy.
To truly sustain a program you need to integrate your tactical strategies into everyday business processes. Social media can’t be a communications afterthought but instead a key part to your planning efforts.