Conferences this spring and fall

March 3, 2009

I thought it was a good time to post about some conferences that I am attending this spring and hope to attend this fall. With budgets tight I think conferences will have to innovate over the next few years. Here are 2 that I am attending and presenting at this spring:

CASE District II
(March 22-24 in Baltimore)

How to Build, Maintain, and Assess an Institutional Web Strategy
Barbara Fritze / Paul Redfern / Rodney Tosten

Session Description
In December, 2004 Gettysburg College’s president directed Information Technology and the Enrollment Division to collaboratively redesign the website. The strategy resulted in a collaborative non-traditional approach that reached past just the redesign but instead looked forward into the future. If the web is truly a reflection of who we are and who we want to be, an institutional unified web strategy is critical to all institutions. The project is a model of cooperation across divisions to maximize budget impact and broad based acceptance. The session includes Vice Presidents and Directors who were and continue to be key players in this cooperative strategy. It will review the strategy and decisions, their outcome and evaluation of their success, as well as future plans.

What Can Higher Education Learn from Barack Obama?
Paul Redfern / Liz Rotter

Session Description
The country just experienced what some would say was a transformational election. What can higher education learn from the way Barack Obama communicated in both a traditional print and web medium but also how he used social media and web 2.0 tools to carry his message and engage supporters. In an era where budgets are being tightened and organizations are being asked to me more efficient, how can your institution use some of these tools to accomplish your goals and communicate your messages?

CASE Communications Marketing and Technology Conference
(April 15–16 Boston, Mass)

I am the chair of this conference and we have great faculty and speakers lined up including:

  • J. Todd Bennett Managing Partner decimal152
  • Mark Greenfield Director of Web Services University at Buffalo
  • Karlyn Morissette Web Producer Dartmouth College
  • Luke Robinson Web Manager Calvin College
  • Peter Holloran & Josanne DeNatale Cognitive Marketing Inc.
  • Sree Sreenivasan Dean of Student Affairs  Columbia University Journalism School

The last conference to consider is taking place later this fall. I have always wanted to attend since I have heard such great things about it and am hopeful to get there this year.

The American Marketing Association Symposium for the Marketing of Higher Education: 2009
(11/15/2009   – 11/18/2009  in Boston MA)

The call for papers is now out and are due by April 3.