Recently I have noticed an “uptick” in the chatter of the higher ed community about mobile sites and mobile apps for institutions. One year from now I wonder if the dominant conversation in higher ed turns from “social media” to “mobile”? With the speed at which some of our institutions move maybe that will be in two years.
With the current economic climate at most institutions there will be a focus on enrollment and admissions. According to most of the research that I have seen one of the largest “drivers” for a student to apply is the visit to campus. With Apple cutting the entry point for iPhone users to $99 more and more of our visitors will be carrying these devices in the next year. Wouldn’t higher ed be well served to meet the needs of prospective families visiting with mobile sites and apps aimed at these visitors?
There are over 25,00 apps in the Apple app store but my best count only 5 are from higher ed. What will that number be one year from now? 25 …50…100?