Teams are hard…is it worth it?

December 24, 2010

As the 2010 year comes to a close and I sit at my desk in the final hours in an empty office I was thinking about why are teams so hard. Come to a few of my meetings during the course of any week and you will undoubtedly hear the words: team, collaboration, get people around the table….

I came up with a quick list of why in 2011 we should work in teams and why we should not….see what you think and see you on the flip side:

Why work in teams?

Better coordination across all areas of the institution

Better ideas (2 heads are better than 1)

The more ideas the more people involved the better the product (maybe)

The more people from across the organization on the team the more complete product can be delivered

Why not to work in teams?

My schedule is already busy and I have too many meetings working in teams takes too much time

Working in teams is hard

When you work as part of team you never get everything you want – you almost always have to compromise

Want to work at Gettysburg College

June 30, 2010

I am excited to announce that we are hiring an Assistant Director of Web Communications and Electronic Media at Gettysburg College. The link to the position on the Gettysburg website is below as well as the full position description.

Gettysburg College, founded in 1832, is a highly selective four-year residential college of liberal arts and sciences with a strong academic tradition that includes Rhodes Scholars, a Nobel laureate and other distinguished scholars among its alumni. The College enrolls 2,600 undergraduate students and is located on a 200-acre campus adjacent to the Gettysburg National Military Park in Pennsylvania.  Gettysburg College is currently seeking qualified candidates for a full-time Assistant Director of Web Communications and Electronic Media within the Division of Enrollment and Educational Services.

This newly-created position will be responsible for developing content (web, video, photo, etc.) for academic and key administrative departments and coordinating institutional social media. Additional responsibilities include providing support for the college e-communications plan as well as assisting with college-wide video efforts. This work involves hands-on researching, writing, and editing content. This position reports directly to the Director of Web Communications and Electronic Media.

A Bachelor’s Degree is required and 2 years experience preferred.  Higher education experience in a liberal arts environment is a plus. Experience with the use of web tools and software for the creation of Web-based materials as well as an understanding of information architecture and web usability principles is desired.  The successful candidate will have the ability to communicate orally and in writing with a variety of individuals, develop positive working relationships, successfully organize and prioritize work tasks, cooperatively work as a team member, collaborate with individuals on projects, and display creativity and imagination.  Solid analytical and problem-solving skills; excellent interviewing and reporting skills; the ability to work well under pressure, meet deadlines, and handle multiple projects; excellent news judgment; excellent enterprise in finding and following up on stories; digital photographic and video skills.

The salary is competitive and is complemented with a highly attractive benefits package.  The College assures equal employment opportunity and prohibits discrimination on the basis of race, color, national origin, gender, religion, sexual orientation, age, and disability. Gettysburg College is committed to creating a more diverse community; as part of that process, the College encourages candidates from historically underrepresented groups to apply.  Address all requests for information, letters of application and resumes, including the names, addresses and phone numbers of three professional references to; Jennifer Lucas, Co-Director of Human Resources, Gettysburg College, 300 North Washington Street, Campus Box 2443, Gettysburg, PA 17325.  Email:

For full consideration, application materials should be received by July16, 2010. Position will remain open until filled.

Here is to TWO YEARS and many more

April 11, 2010

Higher Ed Web Marketing is 2 years old today…

I started the blog in San Diego at the CASE Communications, Marketing, and Technology Conference. I remember being inspired by colleague Andrew Careaga. Andrew was offering his take on the important issues in higher ed marketing and I thought I had something to offer.

I don’t always have time to blog once a week but I try to post something interesting and offer some insights at least a few times a month. I hope that I can offer a perspective on different challenges that we face as higher education marketing experts. And of course I hope you enjoy reading the posts from time to time, because I enjoy writing them.

To another 2 years….

New Year Resolutions

January 5, 2010

Here are my higher ed web resolutions for 2010:

  • Focus on ROI – how can we make sure that the time and resources we are putting into projects are creating value for my institutions
  • Keep an eye on mobile – mobile traffic will only increase in 2010 but how much do we do in the mobile world in 2010. I want to at least try a few interesting mobile projects
  • Communicate internally – making sure that our department website and communications are clear and concise is important

What are your resolutions for 2010?

Interested in working at Princeton?

September 3, 2009

Princeton has a pretty unique job opening if anyone is interested

Social Media Coordinator, Office of Communications


The Office of Communications seeks a talented and versatile professional to edit, create, organize and update content for the University’s core website, social media sites and for other priority Web projects. The Social Media Coordinator will focus on written content, primarily from a journalistic perspective, and must be able to convey intended messages accurately and succinctly both through editorial and visual mechanisms. The successful candidate will have expertise in research and strategy implementation and will possess skills and interests in Web technology, including social media strategy, information architecture, design and other content. The coordinator must understand the role of the Web team as a support team for Communications and University priorities. He or she must be an organized communicator who can set priorities, multitask, problem solve, project track, meet deadlines, collaborate and contribute to overall team objectives. Prior experience working with news and media issues in a public relations capacity is required.

This position reports to the Director of Web Communications and the coordinator must exhibit a strong desire to serve the specific needs of a fast-paced communications office within a higher-education setting. He or she will have experience understanding the needs of and working comfortably with communications experts. He or she must have experience working comfortably with technology experts and must be able to contribute to a successful Web partnership between Communications and the Office of Information Technology.


Requirements are: a minimum of 7 years experience in a high-pressure, professional Web and/or Communications environment in a capacity that assists and supports senior team members; a minimum of 7 years of editing and writing experience, preferably in a professional capacity, and a minimum of 3 years of Web experience in a coordination role; familiarity with Web technology, and ability to work in both Macintosh and PC environments; demonstrated ability to work well, both independently and on teams; and excellent organizational skills, must be able to multitask, must be able to work with creative teams and must be able to work well with diverse colleagues and audiences.

Candidates also should be able to demonstrate: understanding of how Web strategy, particularly social media, can improve communications efforts; good trouble-shooting capability; the ability to react well to crisis; and good organization skills, including the ability to prioritize and set standards.


A master’s degree or higher or equivalent professional experience is required. – search open positions for application online…

Beloit mindset list for 2013

August 18, 2009

Each August since 1998, Beloit College has released the Beloit College Mindset List. The list gives us an interesting look at the class of 2013 from a cultural perspective. Well worth the read.

Is mobile the next trend?

July 8, 2009

Recently I have noticed an “uptick” in the chatter of the  higher ed community about mobile sites and mobile apps for institutions. One year from now I wonder if the dominant conversation in higher ed turns from “social media” to “mobile”? With the speed at which some of our institutions move maybe that will be in two years.

With the current economic climate at most institutions there will be a focus on enrollment and admissions. According to most of the research that I have seen one of the largest “drivers” for a student to apply is the visit to campus. With Apple cutting the entry point for iPhone users to $99 more and more of our visitors will be carrying these devices in the next year. Wouldn’t higher ed be well served to meet the needs of prospective families visiting with mobile sites and apps aimed at these visitors?

There are over 25,00 apps in the Apple app store but my best count only 5 are from higher ed. What will that number be one year from now? 25 …50…100?