The king of promotion at a college is getting your event, story, or idea on the homepage. It is the most covented space in terms of promotion and has, at least at Gettysburg, replaced even the honor of being a feature in the alumni magazine as top dog. But when will being on the college homepage be replaced? What will replace it? How about a post on Facebook?
Facebook provides campus organizations with a great chance to reach their audience in a really easy way. Users have to actually visit our website to see your promotion on http://www.gettysburg.edu but on Facebook it gets delivered right to our fans newsfeed. We know that our current students and young alumni are on Facebook each day – how often to they read the stories on the homepage?
Our average news story gets about 500 unique clicks. An average Facebook post can get up to 10,000 impressions.With the number of people who like Gettysburg College increasing each semester (Fall to Spring we saw over 1,000 people like the Facebook Page) it is only a matter of time until a Facebook post is more coveted then the homepage.
Take a look at Missouri State’s website. http://www.missouristate.edu/ The middle section on news and events is actually a pull from various Facebook accounts. Is this the future of higher education sites?