CASE D II Day Two 2009

March 24, 2009

Yesterday was a good day in Baltimore. I had a chance to listen to the Chief Marketing Officer at JHU and the Assistant VP for communications at Millersville talk about brand. Some of the highlights included:

“brand is a discipline that happens everyday”

“brand is a strategic institutional asset”

“absent an aggressive and ongoing declaration of your brand you abdicate control to dated mythology”

“passion puts zeros on checks”

CASE DII Paul Dempsey

March 23, 2009

Here is my stream of thoughts pulled down from twitter during Paul Dempsey’s presentation yesterday afternoon at the CASE DII conference:

0 more results since you started searching. Refresh to see them.

One long week

March 22, 2009

It has been a long week and you can see the effects of that with neglect to the blog. I spent a good chunk of time working on 2 presentations that I am really excited to give this week at the CASE District II conference in Baltimore.

I hope to post a few times from the conference but you never know how busy you might be. I am also interested in attending some of the sessions on print to digital strategy, building a brand based upon collaborative communication strategies, raigin money in a web 2.0 world, PR strategy in the age of networks.

I am particularly excited about my tuesday morning presentation with Liz Rotter from Studio – e design on What Higher Ed Can Learn from Barack Obama. If the session goes well it could turn into a blog post later this week.

Conferences this spring and fall

March 3, 2009

I thought it was a good time to post about some conferences that I am attending this spring and hope to attend this fall. With budgets tight I think conferences will have to innovate over the next few years. Here are 2 that I am attending and presenting at this spring:

CASE District II
(March 22-24 in Baltimore)

How to Build, Maintain, and Assess an Institutional Web Strategy
Barbara Fritze / Paul Redfern / Rodney Tosten

Session Description
In December, 2004 Gettysburg College’s president directed Information Technology and the Enrollment Division to collaboratively redesign the website. The strategy resulted in a collaborative non-traditional approach that reached past just the redesign but instead looked forward into the future. If the web is truly a reflection of who we are and who we want to be, an institutional unified web strategy is critical to all institutions. The project is a model of cooperation across divisions to maximize budget impact and broad based acceptance. The session includes Vice Presidents and Directors who were and continue to be key players in this cooperative strategy. It will review the strategy and decisions, their outcome and evaluation of their success, as well as future plans.

What Can Higher Education Learn from Barack Obama?
Paul Redfern / Liz Rotter

Session Description
The country just experienced what some would say was a transformational election. What can higher education learn from the way Barack Obama communicated in both a traditional print and web medium but also how he used social media and web 2.0 tools to carry his message and engage supporters. In an era where budgets are being tightened and organizations are being asked to me more efficient, how can your institution use some of these tools to accomplish your goals and communicate your messages?

CASE Communications Marketing and Technology Conference
(April 15–16 Boston, Mass)

I am the chair of this conference and we have great faculty and speakers lined up including:

  • J. Todd Bennett Managing Partner decimal152
  • Mark Greenfield Director of Web Services University at Buffalo
  • Karlyn Morissette Web Producer Dartmouth College
  • Luke Robinson Web Manager Calvin College
  • Peter Holloran & Josanne DeNatale Cognitive Marketing Inc.
  • Sree Sreenivasan Dean of Student Affairs  Columbia University Journalism School

The last conference to consider is taking place later this fall. I have always wanted to attend since I have heard such great things about it and am hopeful to get there this year.

The American Marketing Association Symposium for the Marketing of Higher Education: 2009
(11/15/2009   – 11/18/2009  in Boston MA)

The call for papers is now out and are due by April 3.

Is content really king?

November 22, 2008

Recently I attended the Stamats Integrated Marketing Conference (#stamats08) in Florida. I had the priviledge of attending with 2 of my collegues who serve as content providers for our website, the director of media relations and the online content editor. The conference had many presenters that you have probably seen, heard, or read their blogs. But I found one comment by my colleagues interesting. They said that “the presenters keep saying content is king. But no one is talking about content.”

Since the conference in early November I have been thinking about this comment. I am a firm believer that content is king but why don’t people talk about content more? The fact that you can follow Gettysburg College on twitter is cool but it’s only interesting if we deliver you value added content.

Photo galleries of family weekend are nice but only if people are interested enough to look, comment, and share them.

We put lots of resources into web 2.0 features but people are not going to comment on a dull news story.

We need to concentrate on developing great content each day every day.

Stamats Conference

November 6, 2008

The first session of the stamats conference has been marginal at best this morning. Here are a few examples of ways people are engaging gen Y

RIT – summer before senior year of HS they have an “explore your future” program. Set up a NING site for these folks and they are able to connect past the campus experience.

Fashion Institute of Technology in NYC – YouTube put lots of college videos under the YouTube college umbrella as well as specific YouTube content. It gave them a place to put things that campus was doing.

hopefully the next session gets better and more relevant.

Educause Conference

October 29, 2008

I am currently in Orlando, Florida at my first Educause conference. Educause is the IT professional development organization and there are 4,000 IT professionals here in Orlando. I am actually taken back by the size and scope of the confernece and have found it to be interesting thus far. I attended a session on research about IT leadership earlier today. I also had a chance to walk through the large vendor hall and present our poster presentation on “What does a web enterprise services strategy entail?”

Tomorrow I have a few demos to attend and a few other sessions on the agenda… Till then