Want to work at Gettysburg College

June 30, 2010

I am excited to announce that we are hiring an Assistant Director of Web Communications and Electronic Media at Gettysburg College. The link to the position on the Gettysburg website is below as well as the full position description.


Gettysburg College, founded in 1832, is a highly selective four-year residential college of liberal arts and sciences with a strong academic tradition that includes Rhodes Scholars, a Nobel laureate and other distinguished scholars among its alumni. The College enrolls 2,600 undergraduate students and is located on a 200-acre campus adjacent to the Gettysburg National Military Park in Pennsylvania.  Gettysburg College is currently seeking qualified candidates for a full-time Assistant Director of Web Communications and Electronic Media within the Division of Enrollment and Educational Services.

This newly-created position will be responsible for developing content (web, video, photo, etc.) for academic and key administrative departments and coordinating institutional social media. Additional responsibilities include providing support for the college e-communications plan as well as assisting with college-wide video efforts. This work involves hands-on researching, writing, and editing content. This position reports directly to the Director of Web Communications and Electronic Media.

A Bachelor’s Degree is required and 2 years experience preferred.  Higher education experience in a liberal arts environment is a plus. Experience with the use of web tools and software for the creation of Web-based materials as well as an understanding of information architecture and web usability principles is desired.  The successful candidate will have the ability to communicate orally and in writing with a variety of individuals, develop positive working relationships, successfully organize and prioritize work tasks, cooperatively work as a team member, collaborate with individuals on projects, and display creativity and imagination.  Solid analytical and problem-solving skills; excellent interviewing and reporting skills; the ability to work well under pressure, meet deadlines, and handle multiple projects; excellent news judgment; excellent enterprise in finding and following up on stories; digital photographic and video skills.

The salary is competitive and is complemented with a highly attractive benefits package.  The College assures equal employment opportunity and prohibits discrimination on the basis of race, color, national origin, gender, religion, sexual orientation, age, and disability. Gettysburg College is committed to creating a more diverse community; as part of that process, the College encourages candidates from historically underrepresented groups to apply.  Address all requests for information, letters of application and resumes, including the names, addresses and phone numbers of three professional references to; Jennifer Lucas, Co-Director of Human Resources, Gettysburg College, 300 North Washington Street, Campus Box 2443, Gettysburg, PA 17325.  Email: jlucas@gettysburg.edu

For full consideration, application materials should be received by July16, 2010. Position will remain open until filled.

LinkedIn as an alumni connection tool

May 26, 2010

At the start of the semester I was approached by our Career Development office about my thoughts for connecting alumni, parents, students, faculty, and staff with each other professionally. They wanted Gettysburg people to be able to find other Gettysburg people in related fields. Although we have an alumni log-in community called myGettysburg it didn’t connect all the audiences to each other.

We pulled together a collaborative group from my office, Career Development, Alumni, and Parent relations. After spending an hour putting LinkedIn to the test we decided that it was the tool for Gettysburg to use to connect our audiences professionally. We had about 1150 people in the Gettysburg College group on Feb 1. We renamed the group the Gettysburg College Professional Network and had a goal to increase the number of people in the group to 1,832 (the year the college was founded) by April 7 (founders day).

Our campaign was a huge success and we ended with over 1,900 users. As of today we have close to 2,100 users and have created an active community. Users have posted questions ranging from networking in a new city to what kind of events our regional alumni clubs should be hosting. Alumni are posting jobs available in their companies and younger alumni have reported finding jobs and contacts through the network.

One of the most interesting things that we have seen are the number of new Class of 2014 parents who not only want to join but already are asking to host internships on behalf of the College.

As a free tool that gives us the ability to connect all of our audiences we could not have designed a better system. Career Development and Alumni Relations have taken clear ownership over the network as well and have begun weaving it into their yearly communication plans.

Reflections on dotCMS bootcamp 2010

April 27, 2010

2 weeks ago I was in Miami at dotCMS bootcamp and  I had a few reflections I thought I would share:

The web is not a project and we shouldn’t talk about maintaining it.
When organizations redesign the website there is a high level of energy and enthusiasm across all levels during the planning and implementation stages. But that drops off significantly after the launch and as we get into “maintenance mode.”  As web professionals we need to remove the word maintenance from our vocabulary and start talking about growth. The web is not a project that has a defined start and end point. But rather a critical piece of your organization that needs to be constantly improving and growing.

Should we worry about the ROI of web projects? We have to be conscious of how we spend our time and resources but web professionals should start to think about the value of Running A Kick Ass Web Site. What is the value of having key information like how to make a gift or how to get more information easy to find on the site for your large revenue generators.

Organization doesn’t matter
No matter how many people you have, or if you report to marketing or IT a really good web team does the following three things well:

  • Web Operations – Ensures that the tactics of Web site development align with overall organizational mission.
  • Web Execution – Day to day execution by the Web Team; the Web Team carries out plans developed by Web Ops.
  • Web Performance Measurement – Web analytics that are connected to business goals

There is nothing revolutionary here but some good thoughts to keep in mind as we wrap up one academic year and get ready for summer projects.

Here is to TWO YEARS and many more

April 11, 2010

Higher Ed Web Marketing is 2 years old today…

I started the blog in San Diego at the CASE Communications, Marketing, and Technology Conference. I remember being inspired by colleague Andrew Careaga. Andrew was offering his take on the important issues in higher ed marketing and I thought I had something to offer.

I don’t always have time to blog once a week but I try to post something interesting and offer some insights at least a few times a month. I hope that I can offer a perspective on different challenges that we face as higher education marketing experts. And of course I hope you enjoy reading the posts from time to time, because I enjoy writing them.

To another 2 years….

Is a mobile version a prerequisite for a great website?

April 8, 2010

iphone picOver the last few days I was thinking about what makes a great website in 2010. Among many things, I thought about a mobile version of your website. Is a mobile version a prerequisite for a great website?

A great website meets the needs of the audience. Is your audience searching your website with mobile devices? To know the answer to this question you need to be measuring traffic to your site. (another thing that makes a great website)

I thought I would share some data from www.gettysburg.edu. Using Google Analytics I looked at mobile traffic in three segments listed below.

November 3, 2009 – December 31, 2009
6,313 visits

January 1, 2010 to Feb 28, 2010
7,520 visits

March 2010
4,364 visits

About 2/3 of the visits are from external addresses and 1/3 are from a campus address.

This data tells me that at least initially that mobile traffic is increasing to the site. However it still only represents about 1% of the total visits to the Gettysburg website. Is that enough to spend resources developing tools for users on mobile devices?

The truth is that I don’t know. Will we someday see 50% of the traffic to Gettysburg from a mobile device? Maybe. Maybe not. But here are a few facts to help you decide:

  • More than 300,000 iPads have been sold in America since last week’s launch
  • CNBC Mobile’s Web traffic has grown more than tenfold since its June launch. The site’s traffic went from 2.7 million monthly page views to more than 30 million monthly page views.
  • Last year, for the first time, notebooks outsold desktop computers

What do you think – are there other links and resources that you would suggest?


March 23, 2010

A few weeks ago I had the opportunity to attend the Annual CUPRAP Spring Conference. It was a good conference and worth my time. But I saw an interesting social media campaign by a vendor that I thought was worth mentioning here.

A few days before the conference I started to tweet using the hashtag #cuprap. Whenever I speak on social media I like to use the conference hashtag as a teaching point. Zone 5, a communications firm, was also using the hashtag with an interesting promotion. They were encouraging people to #findray at the conference. There were buttons and logos and Ray even started tweeting from sessions and some of the nighttime conference functions. At one point I think Ray even made a comment about the mustard sauce at the Thursday night dinner.

Eventually I did find Ray – or maybe Ray found me. But Ray turned out to be Ray Witkowski an employee of Zone 5 who had not attended the conference before. Once you found him you got a t-shirt and a chance to win an Ipad. I found the approach refreshing, interesting, and a good use of social media to create buzz. I may never use the firm but they will stick in my head as innovative and interesting in the future.

CUPRAP Conference

March 11, 2010

I had the opportunity to attend my first CUPRAP conference today and present with Alana Mauger, Director of Communications, at Montgomery County Community College in PA. We had a great session with lots of good questions and interaction. You can follow the CUPRAP conversation on twitter at #CUPRAP. I promised to post our powerpoint so here it is please feel free to download it and share/steal ideas from it. I’m sorry we didn’t get through everything but as one twitter follower commented this afternoon”You’ve done a good job when you don’t get to finish.”