Last week at the CASE district II conference I wrote a note to myself in one of the sessions about social media. I commented that people in the session seemed to think figuring this social media “thing” out was so hard. I had an experience this past week that makes it seem easy and just about connecting people.
You may have heard that we got a bit of snow here in the Mid-Atlantic region. A few of our alumni staff members built some snowmen outside of the main administration building and dressed them up in Gettysburg gear, and sent us a picture. (below) The online content editor used it as a photo of the day (http://www.gettysburg.edu/news_events/photo_archive.dot) and we posted the link to our Facebook Fan page. It took all of maybe 10 total minutes total to execute. What were the results?
14 likes and 2 positive comments on Facebook
The page on our photo of the day site that we linked to got close to 400 unique views (which is more than our average news story)
Social Media is all about connection. Connect people to what they remember, love, want to see about your school and you probably can’t go wrong until the sun comes out and melts your snowmen away…