2010 in review

January 2, 2011

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 6,700 times in 2010. That’s about 16 full 747s.

In 2010, there were 13 new posts, growing the total archive of this blog to 169 posts.

The busiest day of the year was May 26th with 138 views. The most popular post that day was LinkedIn as an alumni connection tool.

Where did they come from?

The top referring sites in 2010 were bloghighed.org, Google Reader, twitter.com, insidehighered.com, and google.com.

Some visitors came searching, mostly for social media logo, academic websites, beloit mindset list, alumni magazines, and higher ed web.

Attractions in 2010

These are the posts and pages that got the most views in 2010.


LinkedIn as an alumni connection tool May 2010


What makes a good academic department website? February 2009
4 comments and 1 Like on WordPress.com,


Sustaining a social media program March 2009


Social media icons on the homepage September 2009


About Paul Redfern April 2008
1 comment

Two new technology tools

May 7, 2009

Today I learned about 2 new technology tools that I thought were interesting to share.


The first is a new blogging platform called posterous and claims to be the simplest on the market. You set up your account and just email your post. It embeds pictures, has tags, does video. The only drawback so far is that you can’t customize a skin for it but it looks like they are working on it. I created a test one for Gettysburg today feel free to check it out.


Prezi is a new type of cloud computing presentation software that is also free. As it states on the website “Create a map of your ideas, images, videos, then show overview, zoom to details, amaze, convince, take the day.”  With just a little bit of work this can take a boring campus powerpoint and “spruce it up” a bit.

Check them out and have some fun!

Chris Brogan

March 16, 2009

If you don’t read it then you should. It’s Chris Brogan’s blog.

He wrote 2 posts that I thought were particularly interesting and wanted to share with you:

Data Analysis for student blogs

March 12, 2009

Dara Crowfoot asked a good question about what metrics or usage stats I have in a comment on my post Thinking Differently About Student Blogs.

I pulled together some data to share:

We promote the blogs right off our homepage with a news article. It promotes all three of the spring break blogs we are supporting. Each group that blogs might do separate promotion with alumni and parents which we suggest as well.

So far the news article has received about 600 unique pageviews which is excellent for our news stories. This is more than double our average story. Part of your assessment efforts for these type of blogs has to be comparing your numbers against what might be “normal traffic”.  We do detailed news comparisons each year so we can tell our average pageviews on stories and how many doubled the average etc… This type of data is very helpful when we are attempting to quantify our efforts on projects like this one.

Additionally we have had over 300 unique pageviews to each blog so far. Of course these are still going on and we will do more post trip promotion. Admissions will use them in e-communications and we will often feature them in an alumni magazine. In the fall we had a professor take one of our first-year seminar classes on Homelessness to DC for fall break. This blog ended with over 2,000 unique pageviews.

Thinking differently about student blogs

March 10, 2009

Over the last 5 or so years I have been asked many times about starting blogs on campus. When I was in the admissions office this was often an idea we looked at but never tried. I always had trouble with what a student would blog about. Talking about what someone had for breakfast just did not seem interesting enough. I know lots of people have had success with blogs. One example we looked at was Brad Ward when he was at Butler with the Butler Bloggers.

However we still couldn’t make the case that student blogs were right for Gettysburg. Last year we decided to try blogs in a slightly different way. We tried taking short term experiences that our students were having like an outdoor adventure trip, community service project, or class field trip and have them “blog” during the 7 or 10 days that they were on the trip. They write reflections and post pictures and videos.

So far these types of blogs have worked well for us. It allows Gettysburg to highlight several different aspects of student life as well as the breadth and depth of the student experience. This week marks one year since we started this strategy with a blog about one of our student leadership groups and their trip to Colorado. Since then we have published many of these and actually have three more right now during this spring break.

What do you think of our different way to provide our audience with student blogs?

New links

August 10, 2008

Since I am on vacation – and it is about to rain (I guess no beach this afternoon) I thought I would update the blogroll on Higher Ed Web Marketing. Hope you find the time to begin or continue reading some of these since they have some really interesting things to say.

Till next week…

Higher Ed Web Marketing makes .eduGuru links of the week

August 8, 2008

Kyle James the Webmaster at Wofford College writes a great blog called .eduGuru. This week he gives a shout out to this blog check it out.

Links of the Week: 5 Higher Ed Web Blogs You Probably Haven’t Heard of Worth Reading