February 25, 2011
The king of promotion at a college is getting your event, story, or idea on the homepage. It is the most covented space in terms of promotion and has, at least at Gettysburg, replaced even the honor of being a feature in the alumni magazine as top dog. But when will being on the college homepage be replaced? What will replace it? How about a post on Facebook?
Facebook provides campus organizations with a great chance to reach their audience in a really easy way. Users have to actually visit our website to see your promotion on http://www.gettysburg.edu but on Facebook it gets delivered right to our fans newsfeed. We know that our current students and young alumni are on Facebook each day – how often to they read the stories on the homepage?
Our average news story gets about 500 unique clicks. An average Facebook post can get up to 10,000 impressions.With the number of people who like Gettysburg College increasing each semester (Fall to Spring we saw over 1,000 people like the Facebook Page) it is only a matter of time until a Facebook post is more coveted then the homepage.
Take a look at Missouri State’s website. http://www.missouristate.edu/ The middle section on news and events is actually a pull from various Facebook accounts. Is this the future of higher education sites?
March 12, 2009
Dara Crowfoot asked a good question about what metrics or usage stats I have in a comment on my post Thinking Differently About Student Blogs.
I pulled together some data to share:
We promote the blogs right off our homepage with a news article. It promotes all three of the spring break blogs we are supporting. Each group that blogs might do separate promotion with alumni and parents which we suggest as well.
So far the news article has received about 600 unique pageviews which is excellent for our news stories. This is more than double our average story. Part of your assessment efforts for these type of blogs has to be comparing your numbers against what might be “normal traffic”. We do detailed news comparisons each year so we can tell our average pageviews on stories and how many doubled the average etc… This type of data is very helpful when we are attempting to quantify our efforts on projects like this one.
Additionally we have had over 300 unique pageviews to each blog so far. Of course these are still going on and we will do more post trip promotion. Admissions will use them in e-communications and we will often feature them in an alumni magazine. In the fall we had a professor take one of our first-year seminar classes on Homelessness to DC for fall break. This blog ended with over 2,000 unique pageviews.
May 26, 2008
At a college or university the question that it the title of this post What’s on the homepage? is representative of the institution, goals, programs, marketing strategies or which program has made the best case to have it’s link on the homepage. I was thinking about this question and how institutions answered it over the memorial day holiday so I decided while dinner was cooking tonight to take a look around. I looked at the main news sections of some of the sites I visit often (the Gettysburg College overlap schools) and here is what I found:
I expected to see more overlap than I did which was refreshing. The most popular stories were ones dealing with
- Post Graduate Scholarships
- Development or Alumni Relations