I often hear these phrases in higher education:
“We can’t make our logo easy to download. Then people might want to use it”
Isn’t this exactly what social media and web 2.0 is all about. User generated content. Social networks. Social Media is word of mouth marketing for this generation. Our communities are going to start groups and conversations using our names why not give them the tools to do it right?
There are 2 examples that I think are really good. One from higher education is Skidmore Interactive. Skidmore does a nice job of bringing all their social networks together and maximizing their brand on the sites.
One from the world of politics is the Obama campaign.The downloads section of the site is extremely impressive. You can get everything from a background image, to buddy icons, to posters.