CASE District II wrap up

February 21, 2011

Super Bowl weekend I had the pleasure of spending some time in Baltimore at the CASE District II conference. I thought the conference was excellent, I had the opportunity to attend some really good sessions on social media, brand, and internal communications. The networking was outstanding and I even enjoyed my trip through the vendor area.

Josanne DeNatale who is Vice President and co founder at Cognitive Marketing begin_of_the_skype_highlighting     end_of_the_skype_highlighting begin_of_the_skype_highlighting     end_of_the_skype_highlighting and I did a joint presentation titled: Synergy, Enthusiasm, and a Great Opening Line are the Keys to a Successful Integrated Plan. Here is a copy of the powerpoint for anyone interested.


March 23, 2010

A few weeks ago I had the opportunity to attend the Annual CUPRAP Spring Conference. It was a good conference and worth my time. But I saw an interesting social media campaign by a vendor that I thought was worth mentioning here.

A few days before the conference I started to tweet using the hashtag #cuprap. Whenever I speak on social media I like to use the conference hashtag as a teaching point. Zone 5, a communications firm, was also using the hashtag with an interesting promotion. They were encouraging people to #findray at the conference. There were buttons and logos and Ray even started tweeting from sessions and some of the nighttime conference functions. At one point I think Ray even made a comment about the mustard sauce at the Thursday night dinner.

Eventually I did find Ray – or maybe Ray found me. But Ray turned out to be Ray Witkowski an employee of Zone 5 who had not attended the conference before. Once you found him you got a t-shirt and a chance to win an Ipad. I found the approach refreshing, interesting, and a good use of social media to create buzz. I may never use the firm but they will stick in my head as innovative and interesting in the future.

CUPRAP Conference

March 11, 2010

I had the opportunity to attend my first CUPRAP conference today and present with Alana Mauger, Director of Communications, at Montgomery County Community College in PA. We had a great session with lots of good questions and interaction. You can follow the CUPRAP conversation on twitter at #CUPRAP. I promised to post our powerpoint so here it is please feel free to download it and share/steal ideas from it. I’m sorry we didn’t get through everything but as one twitter follower commented this afternoon”You’ve done a good job when you don’t get to finish.”

Snow people and social media

February 19, 2010

Last week at the CASE district II conference I wrote a note to myself in one of the sessions about social media. I commented that people in the session seemed to think figuring this social media “thing” out was so hard. I had an experience this past week that makes it seem easy and just about connecting people.

You may have heard that we got a bit of snow here in the Mid-Atlantic region. A few of our alumni staff members built some snowmen outside of the main administration building and dressed them up in Gettysburg gear, and sent us a picture. (below) The online content editor used it as a photo of the day ( and we posted the link to our Facebook Fan page. It took all of maybe 10 total minutes total to execute. What were the results?

14 likes and 2 positive comments on Facebook

The page on our photo of the day site that we linked to got close to 400 unique views (which is more than our average news story)

Social Media is all about connection. Connect people to what they remember, love, want to see about your school and you probably can’t go wrong until the sun comes out and melts your snowmen away…

CASE District II conference thoughts

February 9, 2010

I am attending the CASE District II conference in Philadelphia and I took a bunch of notes in the sessions today and have a number of thoughts and observations. They are in no particular order and rather random but I thought I would share them tonight.

Ithaca College presented on the peer to peer communication approach. I was blown away by the comprehensive nature of their web/print strategy and how they engaged their students. I believe they said that they have 35 active bloggers in the community and quite a robust twitter and facebook page:

They also have a feature in their CMS that allows them to “recommend” content to other departments on campus.

Adelphi and Hofstra presented on how to boost the buzz of your brand by using key events on your campus. Some tips they recommended:

  • Use an Advisory committee
  • take photos of students with key speakers and post them for parents to download
  • Connect it to strengths you already have on campus
  • Think about how can different departments be involved?
  • Use social media and print

Barbara Brooks from Colgate gave a good presentation as well on communications in lean times. As she was talking I was thinking about LinkedIn and how to take better advantage of the data. Can we use the update feature to track when alums change jobs or do interesting things with their careers?

Survey Results on Use of Web-based Technology to Support Communications and Marketing at Educational Institutions

August 20, 2009

In March 2009 in preparation for the Council for the Advancement and Support of Education (CASE) Communications, Communications, Marketing & Technology Conference, Cognitive Marketing, a brand development firm, developed a survey to gauge the level at which Internet‐based technologies are incorporated into the marketing practices of educational institutions. The range of technologies, from basic websites through to fully integrated social networking programs, was explored.

For those interested the full report from the survey can be downloaded.

CASE District II call for proposals

July 31, 2009

CASE District II has announced the call for proposals for the annual District Conference in Philadelphia on February 7-9, 2010. This “Call for Proposals” is an opportunity to suggest conference session topics and volunteer to share best practices, successes/challenges, and cutting-edge ideas at the 2009 conference.

Submit your proposal now

Deadline for Submission: August 7, 2009