I decided to write a blog post today since I felt like it had been a while since I had a chance to write. And it was. My last post was June 30, 2010. I think this gives you some insight into my summer and fall.
This spring we had two retirements in the Office of Communications & Public Relations, and saw an opportunity to restructure the office in a way that would support increased national visibility. As part of that restructure in addition to my role with web communications I have also taken on the coordination of the College’s marketing efforts.
With any new position a person takes on a new focus and new goals. From July to now I have been working on what that new focus and those new goals should be. The last 6 months has been an amazing experience for me and I am looking forward to the challenges that lie ahead. It has been interesting for me to begin to more fully integrate with the communications team. The word marketing has so many meanings on a college campus. I have had conversations with staff and faculty that range from the color of the fire hydrants to the name and direction of programs and buildings.
The one thing that has been truly energizing in my new role is the opportunity to have an impact on the product. Product of course is one of the 4 P’s of marketing – and in many ways it is the hardest. Building collaborative team oriented relationships with programs is not an easy endeavor. Making recommendations to change the name of a program or tweak the way the program is offered to better meet the needs of the institution and the program is tough and offers a unique challenge. But, it is a challenge that is interesting and makes certain no two days are ever the same.
So what is the future of this blog?
I hope to continue to offer insights and a perspective that adds to the conversation around marketing in higher education. Hopefully I will be able to find the time to do so on a more regular basis as we approach 2011.