Over the last few days I was thinking about what makes a great website in 2010. Among many things, I thought about a mobile version of your website. Is a mobile version a prerequisite for a great website?
A great website meets the needs of the audience. Is your audience searching your website with mobile devices? To know the answer to this question you need to be measuring traffic to your site. (another thing that makes a great website)
I thought I would share some data from www.gettysburg.edu. Using Google Analytics I looked at mobile traffic in three segments listed below.
November 3, 2009 – December 31, 2009
January 1, 2010 to Feb 28, 2010
About 2/3 of the visits are from external addresses and 1/3 are from a campus address.
This data tells me that at least initially that mobile traffic is increasing to the site. However it still only represents about 1% of the total visits to the Gettysburg website. Is that enough to spend resources developing tools for users on mobile devices?
The truth is that I don’t know. Will we someday see 50% of the traffic to Gettysburg from a mobile device? Maybe. Maybe not. But here are a few facts to help you decide:
- More than 300,000 iPads have been sold in America since last week’s launch
- CNBC Mobile’s Web traffic has grown more than tenfold since its June launch. The site’s traffic went from 2.7 million monthly page views to more than 30 million monthly page views.
- Last year, for the first time, notebooks outsold desktop computers
What do you think – are there other links and resources that you would suggest?