A few weeks ago we moved 5 social media icons onto the homepage and the site tools on the website.
This was part of a broad effort to increase the visabilty of our social media efforts on campus. Why put effort into projects if you don’t promote them right?
I was surprised by the reaction that we got across campus in a couple of ways
- I didn’t get much of a response just a couple of emails or verbal comments as I crossed campus
- The emails that I did get were very negative
Adding social media to the homepage is a growing trend in higher ed. If you check out Brad Ward’s blog @bluefuego you can find a post he did in august comparing the use of social media on a homepage over the course of 6 months. Well worth your read.
Good luck as we continue to fight the good fight with social media in higher ed.