News school year = new opportunities


Like many institutions we are gearing up this week to welcome the Class of 2013. The new school year brings with it lots of new opportunities. Many schools are trying to figure out how to use social media and new technology to enhance their communications efforts. I encourage you to use the new school year as a way to try something new in your coverage of opening activities. Dive-in and give it a shot.

Are you wondering what to do with that institutional twitter account that just has your RSS feed? Tweet move in day. Use a hashtag and pull the search results to your site. Maybe some of your followers will be engaged and contribute to the hashtag with their own memories and recollections.

Are you wondering how in the world you can provide videos on your site? Go out and buy a flip video camera (they start at about $150). Go out and ask the incoming student and their parents why they chose your school? With Microsoft movie maker (which comes on our machines at my institution) you can quickly edit the video and load it right to YouTube.

Move-in day and convocation along with other opening day traditions schools have is a great opportunity to engage visitors to your website. You have a captive audience who will love to see photos, videos, and anything else you have to offer. This year make sure that you are not having a conversation with your boss after the fact about how “we’ll have to try those things next year.”

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2 Responses to News school year = new opportunities

  1. Guess what? We tweeted our convocation today. It was fun and successful. You can read our stream for this afternoon at http://twitter.com/#search?q=%23wrenyard

  2. […] success story Last week I wrote about a new school year equaling new opportunities. In the post one of the things I encouraged web professionals to do was tweet convocation. Susan […]

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