Using video to highlight campus construction

For those of you lucky enough to still have campus construction projects going on this year how do you plan on highlighting the new building. Video gives you a great opportunity to both show off and get people excited about the new project.

We have done 2 of these types of videos with the new Center for Athletics, Recreation, and Fitness at Gettysburg. Our Athletic Director takes viewers on a tour of the construction site. We did the first one in Feb, 2009 with an update in June. We will film another one in September as we prepare to open the building. Each video has over 1,000 views on YouTube.

The other day I was on the Calvin College website and noticed they had done something similar with The Fine Arts Center construction which has been underway since June 2009. They are promoting a video that goes inside the construction fences on a tour narrated by the director of Calvin’s physical plant.

3 Responses to Using video to highlight campus construction

  1. This is a really good idea for getting good publicity for your construction projects. You Tube is a great marketing tool.

  2. We’re featuring our projects in a variety of ways. Here’s one example: the William & Mary School of Business integrates a Flickr gallery with their website –

  3. This is a great idea. Our college just broke ground a few weeks ago for a new multi-story residence complex. This project is especially interesting, because it will be using ‘green’ technologies to reduce the carbon footprint that it will leave.

    I’m going to share this post with our President to see if she wants to highlight it during construction.



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