As our social media strategy at Gettysburg has unfolded over the last year twitter has taken on a larger and larger role. The institutional twitter account @gettysburg has over 900 followers ranging from alumni, to staff, to news agencies. I have found twitter as an excellent free way to engage people about Gettysburg College. If your institution is struggling with how to use twitter here are 5 fairly simple ideas for twitter projects over the next year that stretch across various higher ed audiences.
Follow all of your alumni, employees, and friends of the college with accounts or at the very least who are following you. As the social media voice of your institution you can now listen to the conversation about your school in this space and maybe even pick up some good retweet opportunities.
Ask you admissions director to answer questions on the main institutional account for 2 hours one night close to the deadline to submit an application.
Pick a campus event, lecture, or speaker and have 2 or 3 students “live tweet” the event. Make sure they all use a hashtag so in your post event coverage you can pull a twitter search on that hashtag.
Ask your followers to vote for their favorite campus tradition. Make sure to publish the results not only on twitter but on the web, other social media sites, and your alumni magazine.
Work with your development office to use twitter for a solicitation once during the year. Maybe your Senior Class gift campaign is the best place to try this approach. Make sure that you can track how many gifts and how much total money was raised from the twitter solicitation.