How University Vice President of Communications And Content Strategy Leadership Roles Are Likely To Change


I found a blog post that I thought was so good it was worth sharing here.

How University Vice President of Communications And Content Strategy Leadership Roles Are Likely To Change

The post by David Dalka who is presently a search engine marketing and content strategy management consultant talks about the role of the VP for Communications and what skills will be needed in the future for the position. I am interested to see what people think of his ideas. He lists a number of attributes the Vice President of the future will have at the end of the post. I thought they were all good but a few in particular popped out to me:

  • Person Will Understand How to Create Unified Content Strategy
  • Individual Should Be Passionate About Enabling Student and Alumni Personal Branding
  • Individual Has Experience Driving Change in Data Models, Technology and Process Standardization
  • Person Should Have Passion For Effective Spending and Budget Reform
  • Individual Should Desire to Make Education More Accessible To All
  • Person Should Embrace New Technology Like Mobile and Digital Signage
  • To give proper credit I originally found this post via Andrew Careaga’s blog higher ed marketing.

    Advertisements

    2 Responses to How University Vice President of Communications And Content Strategy Leadership Roles Are Likely To Change

    1. David Dalka says:

      Hi Paul,

      Thank you for noticing! I’ll be giving a talk on this at the EMG Brand Manager Summit in Denver on October 19th, I hope to see you or other readers of your awesome blog there that day.

      As someone who thinks outdated rating systems need to change, I look forward to the discussion: http://www.daviddalka.com/createvalue/2006/10/14/chicago-gsb-named-1-mba-by-business-week-9-metrics-to-redesign/

      I hope this post and speech creates significant changes in university communication practices, that President offices see the urgency drive changes and that new leaders with a passion for alumni success are appointed. The days of here is your degree and a great job write us a check in 20 years please are over – lifelong learning and success enablement must become the norm. I’d pleased and happy to do email interviews with anyone in this community, I’ve been so flattered by the warm reception that I’ve received so far! I can’t wait to meet you all in person and take these conversations to the next level!

    2. […] How University Vice President of Communications And Content … […]

    Leave a Reply

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    %d bloggers like this: