The post by David Dalka who is presently a search engine marketing and content strategy management consultant talks about the role of the VP for Communications and what skills will be needed in the future for the position. I am interested to see what people think of his ideas. He lists a number of attributes the Vice President of the future will have at the end of the post. I thought they were all good but a few in particular popped out to me:
Person Will Understand How to Create Unified Content Strategy
Individual Should Be Passionate About Enabling Student and Alumni Personal Branding
Individual Has Experience Driving Change in Data Models, Technology and Process Standardization
Person Should Have Passion For Effective Spending and Budget Reform
Individual Should Desire to Make Education More Accessible To All
Person Should Embrace New Technology Like Mobile and Digital Signage
To give proper credit I originally found this post via Andrew Careaga’s blog higher ed marketing.