Interested in marketing academic departments

In Febuary on this blog I wrote a post about what makes a good academic department website. In that post I argued that

“Academics is one of the largest and most critical components of a college website. The department websites are at the center of that but it’s one of the sections that is hardest to manage at least at my institution.”

If you are interested in the topic Cognitive Marketing (@cogmark) a brand development marketing firm from Rochester NY presented on the topic at the Council of Independent Colleges (CIC) Workshop for Department and Division Chairs: Creative Leadership with Limited Resources in Pittsburgh, PA.

The session Attracting Entry-Level Students to the Major: The Role and Responsibility of the Department Chair, covered the recruitment marketing process, the effect of the Internet on the relationship with prospective students, the identity of the academic department, and the creation of a marketing plan for the department.

Session materials including the session handout including worksheets, and the video about the Millennial Generation’s use of Web 2.0 are available on the Cognitive blog.


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