One of the trends in higher education web management is to outsource your athletic website to a Content Management System that is built to specifically to handle your athletic department. Athletic sites are very individualized and sometimes it is tough to meet the demands of your sports information office well. When you host these sites off campus you don’t have to worry about tailoring your content management system to meet your athletic department’s needs.
The positive impacts far outweigh the negative ones on your website and broader marketing efforts. They include:
- increased efficiencies for an already overworked sports information staff
- less to maintain for the marketing/web staff
- the opportunity to use technology built specifically for athletics
There are two key negative impacts; the first being the increased cost and the second the loss of the ability to share content across the same technical platform. However there are ways to take advantage of the robust content engine that your athletic department provides with the use of RSS technology.
As a higher ed web manager if you can afford to I would outsource your athletics website. For a small cost you can take advantage of lots of tools and capabilities that these athletic specific CMS vendors have to offer