CASE D II Day Two 2009


Yesterday was a good day in Baltimore. I had a chance to listen to the Chief Marketing Officer at JHU and the Assistant VP for communications at Millersville talk about brand. Some of the highlights included:

“brand is a discipline that happens everyday”

“brand is a strategic institutional asset”

“absent an aggressive and ongoing declaration of your brand you abdicate control to dated mythology”

“passion puts zeros on checks”

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