Dara Crowfoot asked a good question about what metrics or usage stats I have in a comment on my post Thinking Differently About Student Blogs.
I pulled together some data to share:
We promote the blogs right off our homepage with a news article. It promotes all three of the spring break blogs we are supporting. Each group that blogs might do separate promotion with alumni and parents which we suggest as well.
So far the news article has received about 600 unique pageviews which is excellent for our news stories. This is more than double our average story. Part of your assessment efforts for these type of blogs has to be comparing your numbers against what might be “normal traffic”. We do detailed news comparisons each year so we can tell our average pageviews on stories and how many doubled the average etc… This type of data is very helpful when we are attempting to quantify our efforts on projects like this one.
Additionally we have had over 300 unique pageviews to each blog so far. Of course these are still going on and we will do more post trip promotion. Admissions will use them in e-communications and we will often feature them in an alumni magazine. In the fall we had a professor take one of our first-year seminar classes on Homelessness to DC for fall break. This blog ended with over 2,000 unique pageviews.