Over the last few years I have followed many higher ed blogs, attended many conferences, and made many professional connections. The question of
Where do you report?
always seems to come up. I have heard lots of different answers IT, Communications, Marketing, Admissions, Development, Advancement and on and on and on.
For the record my department (which is separate from Communications and Public Relations) reports to the same Vice President of Enrollment and Educational Services.
Does is really matter where you sit at the table or does your success really have a lot to do with how well you are able to collaborate? Lets face it the web touches everyone and every office. To be successful you have to please all of the people all of the time. Of course this topic could be a whole separate blog post.
What if people in web communications, web technology, web services or what ever it’s called at your school spent less time worrying and talking about where they report and more time on the key components that make a web person successful? Collaboration, innovation, strategic thinking. I have seen schools where the web reported to all the areas listed above and more and I have seen each of the scenarios successful and each of them not successful. It had little to do with where the web reported and more to do with how the job was done.