I find myself having the same conversation over an over again on campus with different constituents. It’s not about what we call a particular program internally or what we want to necessarily communicate but rather it’s about your audience. We might call our housing area Residence Life but on the navigation bar and in the search engine users have to be able to find that office by looking for housing. This probably seems like a really simple concept to readers of this blog but I am blown away at how many times we have to have this conversation on campus.
Priorities, decisions, and content development should be driven by audience.