It is an interesting time in higher education web communications. The economy is down, endowments have taken a hit, operating budgets are being looked at closer than ever. In the January issue of Campus Technology the lead article is about how to keep your “IT” job.
While all this is happening I have found myself in the interesting dilemma of spending more and more time on social networking sites like Facebook, LinkedIn and Twitter. I am spending less time on our insitutional site at a time where we need to make sure our messages are sharp, focused on value, and consistent with our brand? Of course increasing my institutions visibility on these third party sites is important but what is the trade off?
While we are all out trying to figure out how to best take advantage of social media who is at home minding our institutions website? What is the “perfect” balance of time between the .edu site and Facebook?
I am not sure I have figured it out. We are trying to make sure that our insitutional site is on message while promoting and prompting conversation about that message with social media tools. What thoughts do other web professionals have?