The other night I was relaxing and watching the movie Good Will Hunting. I hope you have seen it and if not go rent it today. The bar scence (dipicted below on a you tube clip) has line wher Will is talking to a Harvard Student and makes the point of asking “do you have any original thoughts of your own?”
For some reason this resonated with me that night. I feel like some many times in higher ed marketing we look to others, research competitors, and don’t want to stretch ourselves too far out of the box. Just look at any number of .edu websites and you can find similar navigation items and layouts.
I challenge higher ed web marketers in 2009 to have an original thought. Think outside the box. Do something different. Take a risk.