I saw this website for the first time today – http://www.unigo.com/
It is just another in the long line of third party websites claiming to be the authentic source for information in the college search.
Here are some of the others which I am sure you are familiar with:
Of course this opened up the debate in our group today about how to respond. Should be be in this space? My response was to engage our audiences where they are visiting. The methodology and authentic nature of these sites can be discussed but people are visiting the sites and reading what is posted so it’s our job as web marketers to engage them in this space. Tell your story – otherwise someone else will.