I have been doing some thinking lately about how to present the academic experience at my school in unique and interesting ways. How do you highlight the student academic experience as better or more “academic” than the next school and the next school? Every school has academics as a header on their main navigation, and every school touts faculty and student research.
One way to find the differences is to actually show the unique experiences your students are having in the classroom. How do you find these, talk about them, communicate them, and show them off? Ask faculty members and departments.
This might be a scary thought – I can understand why but if you attempt to create partnerships and engage your faculty and academic departments you might find that they are interested in “playing” as I like to call it. Maybe they will do a blog, be interested in helping you with a story, or try to use technology in a different way in the classroom.
Either way engaging departments and faculty can be extremely helpful and fruitful for your web efforts.