Governance – some thoughts part II

What does it mean to be “nimble”?

How do we as web professionals respond quickly to a changing dynamic environment?

How do we stay on top of the technology when we are often “understaffed” to start with?

Our sites are not just competing with each other but with all other sites on the web as well. Students could be visiting,, and then How do we stack up and continue to meet expectations?

Here are a few thoughts that I’ll offer:

  • Concentrate on not just good or adequate content but GREAT content. Post the best stories, pictures, videos that you can find.
  • Look for ways you can capitalize on “free” or close to free tools that help you communicate your “great” content
  • DON’T implement the gimmicks or quick fixes that seem too good to be true – they probably are
  • Spend your time, money, and resources on the things that push your institution the farthest – these will be worth what you put in.
  • Collaborate – you can always do more when you work with other offices and departments

4 Responses to Governance – some thoughts part II

  1. Kyle James says:

    That’s a good question…

    I know the arguments against it, but another mentality is the “just do it” approach. By the time you get through all the red tape of explaining and communicating something (example setting up a facebook or myspace page) you could have created it 100 times over.

  2. Paul Redfern says:

    I do agree and have used that very strategy on more than one occasion. But I do pick my spots with it.

  3. J. Todd Bennett says:

    These all require a delicate balancing act. The first bullet, focusing on GREAT content, is right on target. Involving offices and departments in generating that great content is absolutely necessary (because do you really know what great work is being done in every nook and cranny of your campus?)

    Here’s the challenge– how do you involve them in such a way that they can contribute great content without worrying about posting every piece of content they can to a website nobody will ever look at? Once you involve everyone, it becomes increasingly difficult to “spend your time, money, and resources on the things that push your institution the farthest.”

    I’d argue that, if done correctly, these efforts are one of the best investments of time and resources you can make. Get the departments to think differently about the website. Create a culture where everyone, not just the department assistants, are potential content or idea contributors. Relieve them of much of the “burden” of being webmasters by building a centralized team of “doers” who do the heavy lifting with writing, art direction, design and implementation. I think you’ll find that most people just want to have their say– to get their message out. The days of everyone wanting to be their own webmaster are numbered. For most, it’s just one more task on their ever growing list of job responsibilities.

  4. Paul Redfern says:

    Todd – I think your last paragraph is really a good thought although it’s tough to take from theory and put into practice. It really is all about the CONTENT.

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