Mark Greenfield writes a blog called Higher Ed Web Consulting. For those of you that don’t read it try it. It’s definitely worth your time. His post on June 30th titled More on Higher Ed Websites becoming Irrelevant. He says
“In 2005, 100% of my time was spent working on sites within the buffalo.edu domain. Here in the summer of 2008, I spend about 70% of my time working on sites in the buffalo.edu domain. The remaining time is spent developing our presence on Facebook, Flickr, YouTube, Ning, etc., time that is well spent.”
If you have time read Charlie Melichar’s comment, “To stay relevant, we’re going to have to make our content available quickly in a variety of formats and then just let go.”
I sent this blog post onto our Web Task Force today and used it as a discussion topic at our weekly web content meeting this morning.