Higher Ed lessons learned


I admit it … I watch BRAVO channel 52 on my cable in Adams County, PA. My favorite show on BRAVO is top chef. The premise of this reality show is 16 chefs who “cook-off” until all but one has “packed their knives” and gone.

So you are probably asking yourself why is he talking about this show on a blog about high ed web marketing? I have always been impressed with BRAVO TV’s ability to tie their TV show to new media. If you visit their website you can see:

  • blogs from the judges
  • photo diaries
  • games
  • message boards

They do a great job of interacting and engaging their visitors. If you watch the show (wed nights at 10) you also have the ability to text message responses to questions about which chef might win or lose in a night.

Here is an example of a TV show who has managed to really embrace new media opportunities. Where can we in higher ed learn from this example and think outside the box as it relates to our more traditional publications?

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