CASE District II wrap up

February 21, 2011

Super Bowl weekend I had the pleasure of spending some time in Baltimore at the CASE District II conference. I thought the conference was excellent, I had the opportunity to attend some really good sessions on social media, brand, and internal communications. The networking was outstanding and I even enjoyed my trip through the vendor area.

Josanne DeNatale who is Vice President and co founder at Cognitive Marketing begin_of_the_skype_highlighting     end_of_the_skype_highlighting begin_of_the_skype_highlighting     end_of_the_skype_highlighting and I did a joint presentation titled: Synergy, Enthusiasm, and a Great Opening Line are the Keys to a Successful Integrated Plan. Here is a copy of the powerpoint for anyone interested.


Snow people and social media

February 19, 2010

Last week at the CASE district II conference I wrote a note to myself in one of the sessions about social media. I commented that people in the session seemed to think figuring this social media “thing” out was so hard. I had an experience this past week that makes it seem easy and just about connecting people.

You may have heard that we got a bit of snow here in the Mid-Atlantic region. A few of our alumni staff members built some snowmen outside of the main administration building and dressed them up in Gettysburg gear, and sent us a picture. (below) The online content editor used it as a photo of the day (http://www.gettysburg.edu/news_events/photo_archive.dot) and we posted the link to our Facebook Fan page. It took all of maybe 10 total minutes total to execute. What were the results?

14 likes and 2 positive comments on Facebook

The page on our photo of the day site that we linked to got close to 400 unique views (which is more than our average news story)

Social Media is all about connection. Connect people to what they remember, love, want to see about your school and you probably can’t go wrong until the sun comes out and melts your snowmen away…


CASE District II conference thoughts

February 9, 2010

I am attending the CASE District II conference in Philadelphia and I took a bunch of notes in the sessions today and have a number of thoughts and observations. They are in no particular order and rather random but I thought I would share them tonight.

Ithaca College presented on the peer to peer communication approach. I was blown away by the comprehensive nature of their web/print strategy and how they engaged their students. I believe they said that they have 35 active bloggers in the community and quite a robust twitter and facebook page: http://www.ithaca.edu/

They also have a feature in their CMS that allows them to “recommend” content to other departments on campus.

Adelphi and Hofstra presented on how to boost the buzz of your brand by using key events on your campus. Some tips they recommended:

  • Use an Advisory committee
  • take photos of students with key speakers and post them for parents to download
  • Connect it to strengths you already have on campus
  • Think about how can different departments be involved?
  • Use social media and print

Barbara Brooks from Colgate gave a good presentation as well on communications in lean times. As she was talking I was thinking about LinkedIn and how to take better advantage of the data. Can we use the update feature to track when alums change jobs or do interesting things with their careers?


CASE District II call for proposals

July 31, 2009

CASE District II has announced the call for proposals for the annual District Conference in Philadelphia on February 7-9, 2010. This “Call for Proposals” is an opportunity to suggest conference session topics and volunteer to share best practices, successes/challenges, and cutting-edge ideas at the 2009 conference.

Submit your proposal now

Deadline for Submission: August 7, 2009


CASE D II Day Two 2009

March 24, 2009

Yesterday was a good day in Baltimore. I had a chance to listen to the Chief Marketing Officer at JHU and the Assistant VP for communications at Millersville talk about brand. Some of the highlights included:

“brand is a discipline that happens everyday”

“brand is a strategic institutional asset”

“absent an aggressive and ongoing declaration of your brand you abdicate control to dated mythology”

“passion puts zeros on checks”


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