There are 4 P’s to marketing:
Why is it that in higher education (and maybe other industries too) we so often align marketing with only the last “P” promotion. When was the last time that you as a marketing professional was brought in at the front end to talk about the product? So often we are given a final product and asked to promote it or told that “we need some PR help.”
Over the last 6-8 months my team has had the chance to have several “product” conversations with clients and have started to gain some momentum and success. It is still challenging to have product conversations - they take time. You have to really get to know your client, their goals, their organization and how your can help enhance their product.
In 2011 I hope to get involved in more than just promotion make sure we are we thinking about product, price, and place as well.