Comments on: Athletic websites how do you take advantage?

By: Andrew Careaga

Andrew Careaga — Thu, 02 Jul 2009 16:40:32 +0000

We decided to outsource our sports website last fall, and it's been a good move for us, for the very reasons you mention. I don't see much drawback at all. Our sports information folks also are embracing social media, having just set up a Facebook page and a Twitter account. It seems that athletics should be a natural fit with social media, since people already love to talk and argue about sports. This gives them yet another venue to do so.

By: Ron

Ron — Thu, 02 Jul 2009 16:18:03 +0000

Good mention, Paul. I think that a lot of these athletic CMS sites are all starting to look exactly the same though or they lack any distinguishing features and it’s a bit annoying, especially when schools invest so much on the marketing of the regular site.

But I do agree with you, that it can relieve a huge burden from what the schools are doing with their presence otherwise and that can help the overworked SIDs and coaches get the word out about stuff in ways that most traditional sites fail to do.