Athletic websites how do you take advantage?


One of the trends in higher education web management is to outsource your athletic website to a Content Management System that is built to specifically to handle your athletic department. Athletic sites are very individualized and sometimes it is tough to meet the demands of your sports information office well. When you host these sites off campus you don’t have to worry about tailoring your content management system to meet your athletic department’s needs.

The positive impacts  far outweigh the negative ones on your website and broader marketing efforts. They include:

  • increased efficiencies for an already overworked sports information staff
  • less to maintain for the marketing/web staff
  • the opportunity to use technology built specifically for athletics

There are two key negative impacts; the first being the increased cost and the second the loss of the ability to share content across the same technical platform. However there are ways to take advantage of the robust content engine that your athletic department provides with the use of RSS technology.

As a higher ed web manager if you can afford to I would outsource your athletics website. For a small cost you can take advantage of lots of tools and capabilities that these athletic specific CMS vendors have to offer

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2 Responses to Athletic websites how do you take advantage?

  1. Ron says:

    Good mention, Paul. I think that a lot of these athletic CMS sites are all starting to look exactly the same though or they lack any distinguishing features and it’s a bit annoying, especially when schools invest so much on the marketing of the regular site.

    But I do agree with you, that it can relieve a huge burden from what the schools are doing with their presence otherwise and that can help the overworked SIDs and coaches get the word out about stuff in ways that most traditional sites fail to do.

  2. We decided to outsource our sports website last fall, and it’s been a good move for us, for the very reasons you mention. I don’t see much drawback at all.

    Our sports information folks also are embracing social media, having just set up a Facebook page and a Twitter account. It seems that athletics should be a natural fit with social media, since people already love to talk and argue about sports. This gives them yet another venue to do so.

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